Portfolio
Events & Activations
Events play a crucial role in marketing, serving as valuable networking opportunities by allowing businesses to connect with industry professionals, partners, and potential clients. They provide a means for companies to demonstrate thought leadership and expertise within their industry. Through hosting workshops, conferences, and other activations, companies can position themselves as authorities in their field, gaining credibility and trust from their audience.
Events are the only multi-dimensional approach for engaging with consumers, driving brand awareness, fostering relationships, and ultimately, achieving business objectives. I’ve produced and managed numerous events and activations within the corporate, entertainment, and financial technology sector, creating a tangible and immersive experience for consumers by allowing them to interact directly with a brand, product, or service.
W3BX Investor Summit & Expo
This 4-day conference hosted senior executives from over 100 private and public companies all within the growing Web3 sector at the luxurious Wynn Resort & Casino in Las Vegas. Attendees ranged from Fortune 500 companies, Venture Capitalists, Retail and Institutional Investors, Hedge Funds, Family Offices, and as Blue-Chip NFT Collectors.
The mission was to introduce institutional and retail investors to the biggest opportunities in Web3, the fastest growing area in the technology sector. I started by partnering with the world’s leading registered investment advisors reaching over 10M subscribers through financial newsletters, media outlets, and platforms.
W3BX Registration 
Panelists 
Scott Melker Masterclass 
Sponsor On Chain Monkey 
Exhibitor Booth 
Ryan Carson and attendees at VIP Luncheon 
Artist Gabe Weiss and Josh Ong 
Welcome Mixer 
Kmoney at W3BX DegeNFT Afterparty 
Roy Zeneca Media Interview 
Rachel Wolfson Cointelegraph Media Interview 
Welcome Afterparty at Encore Beach Club
Miami NFT Week
With the support of Miami Mayor Suarez, Miami NFT Week officially launched ‘Miami Tech Month’ with a 3-day event of over 5,000 attendees (2,000 in the metaverse.)
The mission was to gather all blockchain enthusiasts for a weekend packed with leaders, founders, and enthusiasts from the industry. We bridged conversations across all Web 3 sectors through thought-provoking workshops, panels, pitch competitions, and creative installations.
Lomotif at EDC Las Vegas
Zash Global Media and Entertainment Corporation is an evolved network of synergetic companies working together to disrupt the media and entertainment industry. Zash positioned Lomotif as their ‘TikTok’ for entertainment, and signed on as the Official Livestream Partner for EDC Las Vegas. The purpose of this activation was to firstly promote the Lomotif App to prospective users, and secondly to introduce Zash’s new digital marketplace.
As the official livestream partners, we not only offered viewers full access to renowned performances and exclusive interviews with DJ’s post-set, but we surprised festival goers with a cameo performance by Snoop Dogg. Users who downloaded Lomotif for all access streaming became eligible to win a Tesla Model X displayed at the activation site.
The introduction of the new marketplace was soft launched by the announcement of a Bored Ape Yacht Club giveaway highlighted by Grime’s new digital collection, A Girl Named Odysseus by T3CHN0 TIMELINE. We unveiled her new collection during her DJ set where she also surprised fans with new music. An orchestrated a drone performance flew over festival goers during her performance, first forming the silhouette of the NFT being given away then morphing into a satellite that beamed the interstellar collection to our activation site. The collection was then revealed on 20 monitors, 6 of which were the world’s only hands-free 3D monitors.
This activation was historical because the T3chn0 Odyssey Collection is the first digital collection sent to a crypto wallet located on an orbiting satellite, making them the first NFTs to ever be minted for every holder after returning from space!
Music3 Live Launch for Orb Marketplace
Zash Global Media and Entertainment Corporation is an evolved network of synergetic companies working together to disrupt the media and entertainment industry. With the success of Zash’s short form video app, Lomotif, they created Orb Marketplace as the marketplace for music artists and creators to connect with their fans and audience.
Orb Marketplace wanted to attract music artists along with Web 3 enthusiasts by partnering with MODA DAO for the release of their new Music3 framework that encodes audio data, which they named Genesis Audio NFT’s. This format uses a proprietary algorithm to stamp a song’s sonic data into the NFT, allowing for a seamless partnership for attracting new artists and fans.
The milestone was commemorated with performances featuring Deadmau5, NERO, Noizu, Daniel Allan, and BRUX during New Yorks largest digital asset conference, NFT NYC, at Brooklyn Mirage. Genesis Audio Collectibles were released marking the first-time iconic back-catalog electronic releases are available from artists of this caliber in this new on-chain landscape. These digital collectibles were made stream able and tradable through our marketplace.
Allyssa. 